Meet the Smirnoff Sound Collective
Get to know the new faces of electronic music and shift the dial
Roy Davis Jr., Artist
Roy's single 'Gabriel’, released on Large Records in 1996, is heralded as one of the greatest house and garage tracks of all time. It led to production work for artists such as Faith Evans, Mary J Blige, Seal, Patti LaBelle, and Morcheeba. More recent tracks include 'All I Do' on Omar-S' label FXHE. Outside the studio Roy has a deep knowledge of the industry having cut his teeth as an A&R scout for Strictly Rhythm and from running his own record label 'Undaground Therapy Muzik'.
Toby Andrews, Head of Electronic Music Marketing Sony Music
Toby Andrews is one of the top members of Sony Music’s marketing team. The young music industry expert started as an intern at the UK public relations firm Get In and quickly moved up the ranks to the company’s COO during a five-year period. His official title as Sony’s senior manager of International Electronic Music Marketing puts him at the center of the dance music community, guiding top artists and events for key success and development.