A survey conducted by Festicket has shown that 90 per cent of UK festival-goers would feel confident attending a live event this year.
Festicket surveyed 140,000 customers and found that 79 per cent would feel comfortable attending a live event this summer between June and August, with that number rising to 90 per cent with events in the final four months of 2021.
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The survey also found that over 82 per cent of fans were planning to attend two or more festivals or live events this year.
More than half of respondents said they would be happy to book tickets for both international and domestic events.
However, just 7.9 per cent said they would only feel comfortable attending an event if they had been vaccinated.
Customers cited clear communication and reassurance about refunds in the event of cancellation as primary importance when it came to booking tickets.
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In terms of on-site changes, festival-goers want to see extra cleaning and hygiene measures and contactless systems in place.
70 per cent of people said they would be more encouraged to attend an event if it were to implement a Covid-secure cashless system.
Zack Sabban, CEO of Festicket, said: “It’s clear there has been a shift in perspective in the UK over the past month.
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“Following the Prime Minister’s announcement in February, stories of 2021 events selling out have become common but we wanted to dig a little deeper.
“Coupling customer opinion with ongoing event partner conversations puts us in a strong position to help the industry bounce back successfully.
“It’s important that the industry works within all government guidance available but more specifically, listening to your fans is essential and delivering events in the way they now demand is critical for success.”
In line with the Government’s roadmap to recovery, events with no social distancing are scheduled to return from June 21.
Paddy Edrich is a freelance journalist. Follow him on Twitter here
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