VELO teams up with Lab54 to reveal new house party series ahead of Tomorrowland Winter 2025

Nicotine-pouch brand, VELO, has announced a new house party series in collaboration with Lab54 to celebrate Tomorrowland Winter.

The VELO [A]près Parties will bring unforgettable and unconventional house parties to cities across the UK later this month, produced by house party specialists Lab54.

With a name that plays on the well-known ‘Après ski’ aesthetic and ‘pres’ – a warm-up for a main event, the winter-themed series, presented by VELO and Lab54, has been organised as a series of pre-parties for the Tomorrowland Winter 2025 edition.

Taking place across January and February, the parties will have a cozy Alpine chalet look and feel, transporting revellers to the Alps from the comfort of their own city.

The first party is scheduled to take place in London on January 25, before hitting Manchester on February 1 and Liverpool on February 8 ahead of Tomorrowland Winter’s 2025 edition. Exact locations will be revealed closer to the time, with tickets available via a series of competitions through VELO UK’s Instagram channel*.

Lab54 is also giving away a pair of tickets** for each of the VELO [A]près Parties - along with some Tomorrowland Winter 2025 merch - to three lucky Mixmag readers. To be in with a chance of winning, send your name and contact details to [email protected], including your choice of either London, Manchester, or Liverpool in the subject line.

Tomorrowland Winter takes place between March 15 and March 22 in Alpe d’Huez, France. Artists set to perform include Amelie Lens, James Hype, DJ Boring, fka.m4a, Steve Angello and more. Its first edition took place in March 2019, before returning in 2022.

Via its partnerships with Tomorrowland and others, VELO, the UK’s number 1 nicotine pouch brand***, aims to bring fans closer to their favourite events, with the house party series providing the opportunity to experience the Alpine party in an intimate setting.

VELO is also offering the chance for nicotine consumers to secure free tickets, travel and accommodation to Tomorrowland Winter 2025, visit its free competitions running on its website and also on Instagram*.

For more information on Tomorrowland Winter 2025 and to purchase tickets, visit the festival’s official website.

VELO is also offering the chance for fans to secure tickets, travel and accommodation to Tomorrowland Winter 2025, visit its website and Instagram for the chance to win.

18+. This product contains nicotine and is addictive. Only for adult nicotine users. You should not use this product if you do not already use nicotine.

*The Instagram and Velo Ecommerce competitions are open to UK residents who are existing adult nicotine users aged 18+ only. No purchase necessary. See full T&Cs by clicking on the link.

**Winners will receive a pair of the tickets to one of the three events. The prize does not include travel, accommodation or drinks. You must be 18+ and an existing nicotine user to enter. Winners will be contacted two days before the event to let them know if they have won. Full T&Cs can be seen here. Competition opening & closing dates are as follows:

• London: Opens at 00:01 on 16th January 2025 and closes at 23:59 on 21st January 2025.
• Manchester: Opens at 00:01 on 16th January 2025 and closes at 23:59 on 28th January 2025.
• Liverpool: Opens at 00:01 on 16th January 2025 and closes at 23:59 on 4th February 2025.

*** Based on NielsenIQ RMS data for the Nicotine Pouches category for the 18-month period ending 31/10/2024 for the UK total retail market (Copyright © 2024, NielsenIQ). For more info, please visit velo.com.