Meet the Smirnoff Sound Collective
Get to know the new faces of electronic music and shift the dial
Katie Longmyer, Founder and CEO of Good Peoples
As the founder and CEO of Good Peoples, an industry leading creative agency, Katie Longmyer’s experience pairing creatives and influencers with Fortune 500 brands is unparalleled. For over a decade she’s been involved in the music industry, working at Warner Bros. Records and MeanRed Productions, while also being involved in the agency sphere with positions at Viacom and Translation. She’s relentlessly pushing the boundaries as the Co-Owner & Creative Director of the Brooklyn Electronic Music Festival, which just celebrated it’s ninth straight year running, and her ability to juggle multiple positions is impressive and inspiring.
Kevin Saunderson, Artist
Kevin Saunderson is one of the founding fathers of Detroit Techno and celebrated as an originator of the genre. Starting his reign as a member of The Belleville Three alongside Juan Atkins and Derrick May, he has been an integral forger of underground music in North America and over the years, spanning across the world. He is currently a platinum-selling artist, label boss of the legendary KMS and has had an immense hand in the development of Detroit’s famous Movement Festival.
MK
Detroit-born DJ and producer MK has a prolific, storied background in house music across the years. In the 90s, he dominated Billboard's Dance Music charts with his No. 1 hits 'Always' and 'Love Changes' and remains a mainstay in the electronic scene today with remix touches on Lana Del Rey, Sam Smith, Hot Natured, Rudimental, RÜFÜS DU SOL, Pet Shop Boys, Ellie Goulding, and Pharrell, to name a few. From techno to R&B to house music, MK has seamlessly remained at the top, most recently relaunching his label and event brand Area10 and refocusing on his incoming artist album.