
Meet the Smirnoff Sound Collective
Get to know the new faces of electronic music and shift the dial
Nat Esten, Artist Manager, Milk & Honey

Originally a senior agent at William Morris, Nat then moved to ID&T and SFX as a festival talent booker, where he worked on Mysteryland, Tomorrowland and the Sensation events. He is now a partner at Milk & Honey Management, a new enterprise specializing in electronic music acts. With vast experience in so many different areas of the industry Nat brings a unique perspective on the music business.
Olga Zegers, Former Music Director at ID&T

Olga Zegers has a prolific career in electronic music - in fact, over 25 years - ranging from working in nightclubs to booking some of the world's largest festivals. Though she's recently departed her post, over the past 17 years, she's been responsible for newsworthy line-ups of Mysteryland, Sensation, Welcome to the Future and many more under the ID&T umbrella.